You’ve got 3 seconds to get their attention
Sit next to someone while they scroll. It’s brutal. The thumb barely stops. Most posts don’t really get looked at, they get ruled out, and it happens so fast that afterwards they couldn’t tell you a single thing they skipped. That’s the room your content walks into. You get about three seconds. The platforms know […]
How AI is shaping the future of social media management
How AI Is Shaping the Future of Social Media Management Used properly, AI is the best thing to happen to social teams in years. It drafts, resizes, schedules, tests variants and reads your comments before you’ve finished your coffee. Nobody misses that kind of work, and any agency billing you hours for it is overcharging. […]
Why Now Is the Time to Hire a Social Media Manager
Why Now Is the Time to Hire a Social Media Manager Most business owners know they should hand their social over eventually. It’s the eventually that costs them. There’s always a busier month coming, and it never quite becomes the priority. Here’s why this year is different. The volume of content has exploded. Anyone can […]
Start with the plan, not the post
Start with the plan, not the posts Nearly every business owner gets stuck in the same spot. You know you should be posting. You sit down, stare at the screen, come up with nothing worth saying, and another fortnight goes by. The problem usually isn’t a lack of ideas. It’s that you’re looking for them […]
What actually happens when you hand your socials over
What actually happens when you hand your socials over Most business owners don’t hold onto their socials because they enjoy it. They hold onto it because nobody else knows how the business sounds, and handing it over feels like more work than just doing it themselves. Here’s the real process, and the shift that tends […]